India’s artisans , online in their own language .

Send a photo, speak a sentence, and the product is ready to sell. No English, no forms and no fees.

Start selling, free Shop the crafts

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Artisans selling

With a verified phone number

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Products live

Purchasable right now

The skill is already there

India has around seven million working artisans, and most earn less than four dollars a day. Not because the work isn't good enough, but because selling online asks for English, a keyboard and a photo studio.

200M+

livelihoods depend on this economy

30%

have already left the craft

50%+

are women, many unable to travel to a market

Three simple steps

No app to download and nothing new to learn. It all happens on WhatsApp.

1

Take a photo

On the phone they already have. If the light isn't right, it says so and asks for another.

2

Say what it is

A short voice note in any of eight languages: what it is, what it's made of and what it costs.

From photo to product page

Here's how it looked for a potter in Khurja.

WHAT SHE SENT

[PHOTO: the matka, as she shot it]

“यह खुरजा का मटका है, दो किलो, सोलह सौ रुपये”

11s

WHAT WENT LIVE

Khurja Blue Pottery Water Matka, 2 kg, Hand-Painted Floral

terracottah 24 cmGI tagged

₹1,600

Set by her, not by us